Reflecting on the evolution of SaaS, the early 2000s were marked by a significant challenge. Companies invested so much in customer acquisition, but then their products, sales, and onboarding processes grew more intricate and their customers found themselves overwhelmed by it all. Customers grew frustrated because they were given too much to learn while companies saw usage and adoption rates plummeting as a result. In the end, customer churn became inevitable.

Challenges

Reflecting on the evolution of SaaS, the early 2000s were marked by a significant challenge. Companies invested so much in customer acquisition, but then their products, sales, and onboarding processes grew more intricate and their customers found themselves overwhelmed by it all. Customers grew frustrated because they were given too much to learn while companies saw usage and adoption rates plummeting as a result. In the end, customer churn became inevitable.

Streamlining buyer journeys

Reflecting on the evolution of SaaS, the early 2000s were marked by a significant challenge. Companies invested so much in customer acquisition, but then their products, sales, and onboarding processes grew more intricate and their customers found themselves overwhelmed by it all. Customers grew frustrated because they were given too much to learn while companies saw usage and adoption rates plummeting as a result. In the end, customer churn became inevitable.

Reflecting on the evolution of SaaS, the early 2000s were marked by a significant challenge. Companies invested so much in customer acquisition, but then their products, sales, and onboarding processes grew more intricate and their customers found themselves overwhelmed by it all. Customers grew frustrated because they were given too much to learn while companies saw usage and adoption rates plummeting as a result. In the end, customer churn became inevitable.

The solution

Reflecting on the evolution of SaaS, the early 2000s were marked by a significant challenge. Companies invested so much in customer acquisition, but then their products, sales, and onboarding processes grew more intricate and their customers found themselves overwhelmed by it all. Customers grew frustrated because they were given too much to learn while companies saw usage and adoption rates plummeting as a result. In the end, customer churn became inevitable.

The results

Reflecting on the evolution of SaaS, the early 2000s were marked by a significant challenge. Companies invested so much in customer acquisition, but then their products, sales, and onboarding processes grew more intricate and their customers found themselves overwhelmed by it all. Customers grew frustrated because they were given too much to learn while companies saw usage and adoption rates plummeting as a result. In the end, customer churn became inevitable.